A DETACHABLE DENIM JACKET

YOU PEOPLE is a detachable denim jacket brand aiming to celebrate the ‘Multi-version of YOU’ through a reputable, soulful and a relied upon product across all backgrounds, cultures and trends - The Denim Jacket. The core of YP is built in the power of variety , escaping conceptions and personal representation.

By elevating the denim jacket into a detachable contemporary product, YP allows the wearer to interchange the vest, collar & sleeves. Mixing and matching a variety of handmade designs, applications and customisations depending on their mood, trend, style or occasion.

With each design based on a multitude of different inspirational sources, the YP jacket provides the wearer with the unique ability to collaborate their ‘love of carnival’ on their collar, with their ‘support for freedom’ on their sleeves and their desire for ‘a Basquiat comeback’ on their vest. Pulling numerous outfits, silhouettes and looks in one personalised finish.

YOU PEOPLE JACKETS ARE:

  • Entirely Handmade

  • Have discreet zips to detach the collar and sleeves

  • Designed from a unique story or ideology

  • Support a charitable cause or awareness initative

  • Are limited to 5 handmade pieces per style

  • Created in West London

MY ROLE

Singlehandedly building this business required a multi faceted approach to design and my skill sets. Being the Creative Director was one side but I was responsible for the commercial side of the business leading me to wear many hats and take on tasks such as:

  • Business Planning & Forecasting

  • Company Set Up

  • Investment Pitching

  • Web WireFrame builds & UX optimisation

  • Pop Up Shop management & Visual Merchandising

  • Product Design & Production

  • Event management

  • Graphic Design

  • Packaging Design

  • As all the products were customised by my hands, I was simultaneously creating, painting, sewing each and every piece.

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