EXPERIENCE

QUINTESSENTIALLY - Global Luxury Concierge

-HEAD OF MARKETING USA.

• NEW MARKET STRATEGY

Built end to end, multi-channel strategy for US Region, including Digital, Advertising, Creative, Events and Partnerships

Define US Consumer Profiles & build out tailored acquisition approach, across all marketing touch points utilising personalised messaging where possible.


• GLOBAL GROUP SUPPORT

Build 3 year Global Marketing strategy with director, to include 20th birthday activations.
Prepare and monitor monthly departmental budget for US market to support wider group numbers.


• GROWTH
New business pitch support on positioning, strategy and creative. Resulting in many big wins, such as Art Basel Miami Beach , Marriot Bonvoy and Private Wealth Banks.

• INITIATIVE

Strategically plan a low cost influencer scheme, utilizing cross business offerings to broaden impact of initiative.

Utilized budget underspend to trial and test ‘firework’ innovative ideas.

Identify new revenue streams within the department.

Re-evaluated and re-positioned the private product offering. Based on extensive data both internally and externally, forecasting, trends and demand.


• PRODUCT DEVELOPMENT

Review competitor analysis and highlight white space and opportunity for both brand and product development

Developed creative concept & campaign to educate consumer on the service led product by making tangible comparisons

Direct an innovative update within our sales force fields to enable more personalised communication opportunities when integrated into our EMS platform.


• TEAM MANAGEMENT

Managed team across 3 time zones and set individual objectives & KPI’s.

Conduct weekly meetings to coordinate with sales teams to ensure live ‘on the go’ marketing support

Provided weekly reports including digital PPC, SEO & Social results

CLICKON MEDIA - Tech Media start up

HEAD OF NEW BUSINESS to HEAD OF GLOBAL EVENTS.

Execute on the wider business objectives of awareness & acquisition, through a variety of brand activations such as experimental events and partnerships.


• Concept development, creative ideation for the brand identity including logo development.
• Content Storyboarding, Editing & Management
• Sponsorship pitching to a variety of industries, collaborators and talent.
• Marketing campaign strategies ,delivering optimum results for off & online activations.
• Budget management
• Optimise skills, management and personalities and ideas of my team.
• Success in activations led to sponsorship of global series across multiple cities around the world with brands such as Lucozade & Adidas
• Campaign, contract and commercial building of partnerships based on a variety of models to support partners objectives. Tailoring bespoke offerings of our product to ensure positive impact for both parties.

Brand Communications Assistant

  • Managed quarterly customer events throughout all our stores in the UK and Ireland.

  • I led the entire production of in store graphics for all the concessions in UK and Ireland , from the design process to installation.

  • Responsible for all the concessions in the UK and Ireland including Selfridges, House of Fraser and Debenhams which allowed me to monitor the performance of both high and low achieving stores and react accordingly.

  • Supporting the reopening ofTed Baker’s flagship store in Covent Garden.

Assistant Stylist - Freelance

Assistant stylist to Senior Stylist on sets for advertorial campaigns and Burberry’s international e-commerce site.