I’ve spent most of my career never solely fitting into one box, but rather collecting experience across the board. Straddling creative teams with new business teams, product development teams with strategy teams, as well as sharing the goals of passionate Founders. All of which, have led me to becoming an entrepreneur in my own projects but also confidently bringing client’s brands to life too. I tend to wear a lot of hats, predominantly in the start-up world, across varying industries. Creating ‘moments’ for customers, through personalisation or memorable experiences is an area I’ve found very rewarding in today’s busy world. Working largely within fast paced industries such as fashion & beauty, has allowed me to bring other companies up to speed and enter the conversation.

This “multi-faceted” flexible approach to building new businesses I find essential for clients but on a personal level, I find it incredibly exciting, fulfilling and positively challenging.

Although no two roles are the same, the requirement for a wide resourceful skill set, creative thinking and initiative have always been essential … this is where I thrive.